What are Business Intelligence (BI) Tools?
Business Intelligence (BI) Tools include books, newspapers, documents, records of health, photographs, files, emails, videos, and others are software applications that gather and process vast volumes of unstructured information on domestic and external systems. BI Tools provide a way of collecting data to mainly collect information through questions, although not so versatile as business analysis tools. These tools also help prepare research data to develop reports, dashboards, and data visualization.
The new Analytics and Business Intelligence (BI) Magic Quadrant of Gartner are out, and Microsoft is again in the “Leaders” quadrant. Indeed, this is his 14th consecutive year as a BI chief, according to Microsoft. Although Microsoft is almost identical to last year, it has lost ground to its closest competitors. Thoughtspot drops into the magic quadrant data science of Visionaries. Qlik has fallen into “completeness of vision” while growing along with the “ability to execute.” axis. Meanwhile, Tableau regressed in all these steps.
So, the question is what is it that Microsoft is doing right to maintain the position of Power BI?
So, to determine the answer, we came across the details from the interview of Netz, an employee from Microsoft, and learn about the benefits of Power BI.
After Microsoft had acquired Panorama technology in 1996, Netz has come from the Israeli BI business (now headquartered in Canada) called Panorama Software. Here are some of the main reasons for keeping Power BI at the top explained by Netz.
LOW-COST, LOW-FRICTION & COMMUNITY-POSITIVE
The traction and success of Power BI in its first two years was attributed, in large part, to low product cost (Power BI Desktop is free of charge, like the cloud subscription), low price points, and the enthusiastic and important consumer/customer support community. Netz believes that it’s a huge gamble to get into “all in” on the cloud at a time when the majority of corporate data was still present on site. This decision and the constancy to see it through amid the sceptical product team is due to James Phillips, Microsoft’s president of business applications.
He had come from Couchbase to Microsoft, wherein in his early days, he had been a co-founder and CEO. While Netz did not say so, it is very clear that Microsoft has made a major difference in Power BI’s performance when it comes to Phillips’ startup mindset.
Perhaps due to Phillips, the Power BI team took a rhythm of monthly product updates and introduced new product features at an unparalleled pace. Only after either SQL Server or the latest version of Microsoft’s BI PAC will updates ship to the platform — which meant updates at best every 18 months.
In combination with the night and day change in creativity, new openness was accomplished through a series of blogs and social media, and videos accompanying the product’s weekly launches. The Power BI Development Team members included developers and program managers who communicated with the community prolifically. On the contrary, the bandwidth for field sales to drive new products with low price points was very small. Compared to well-funded startups that employ sales workers, Microsoft’s product teams are not so luxurious.
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