Microsoft will incorporate B2B e-commerce features to the company’s main retail market program; Dynamics 365 Commerce. The company has released a range of features, including enterprise and product apps, Cloud Services and Microsoft Ads, Microsoft Cloud for Retail.
Microsoft has also revealed their participation in the virtual NRF 2021 BIG Show, an online edition of the long-standing main exhibition for retail tech providers.
Who is Microsoft Cloud Retail for?
Microsoft Cloud for Retail Australia will be an industry-specific cloud that permits retailers to connect multiple Microsoft products and services. Another industry cloud, Microsoft Cloud for Healthcare, was also launched by Microsoft at the end of 2020 for health care organisations.
The offer now includes Microsoft, Power Platform, Microsoft 365, Dynamics 365, and Microsoft Advertising in private preview.
While no specific details of the offer were disclosed; it is clear that the programs are designed to help retailers ‘connect experiences’ throughout the shopping trip, combine different data sources, and ‘turn’ data into actionable insights.’
Dynamics 365 Commerce and B2B e-commerce
According to the experts and analysts, the B2B capabilities “[build] on our consumer capabilities [bring] together B2B and B2C commerce,” They said that some examples include:
- Tools to strengthen account partnerships and tools for partner management
- Self-service Purchasing
- Shared Rating and assessment
- Cross Channel Asset Management
- Product guidelines and usability perspectives powered by AI and ML
- Efficient capabilities for the management and marketing of distributed orders
- Promotions based on account
- Dynamics 365, which Microsoft first disclosed in September 2019, focused on the email business capability of B2C.
How is Microsoft Cloud helping retailers?
Company data, such as stocks and stores, are one of the most precious assets of a business. This data will open up easily accessible revenue sources, and market differentiation when understood and implemented strategically.
DICK’s Sporting Goods recently partnered with Microsoft PromoteIQ to make brands visible more effectively and customize DICK’s website to share with their shoppers. About 30 per cent year over year, in the first full month live, DICK’s surpassed their former ad provider sales.
Not to forget that with smartly developed B2C capabilities, retailers can provide both customers and business partners with seamless and intuitive shopping experiences on one single platform.
With the intelligent and optimized capabilities, Microsoft Cloud for Retail aims to connect customer journeys during end-to-end shopping sprees. Through bringing together disparate data sources across the retail supply chain, they can improve key business processes and translate data into actionable knowledge by bringing together the true value of data.
This retail cloud aims to unlock Microsoft Azure‘s power, Microsoft Power Platform, Microsoft 365, Microsoft Dynamics 365, and Microsoft Advertising. All of them are integrated by a shared data model and designed on a security and compliance framework.
Lockdown has rattled many businesses. To ensure that you don’t experience any similar set back in the future, you need to be careful with the shared data, accessibilities, and smooth supply chain operations. If you are finding a way to improve your data sharing and other abilities through Microsoft Dynamics 365, DFSM has the best solution to get started and integrate the right ones with Microsoft Cloud.