When it comes to choosing whether a ERP or CRM is best for your business, people are
usually unsure about a few things. Hopefully, this will help give you a better understanding of
what differs between the two.
ERP Stands For ( Enterprise Resource Planning )
It is a very in-depth and sophisticated software that comprises every aspect of business operations into one system. You can purchase a single suite or build your order out of different modules from a variety of vendors.
Most ERPs will feature some elements of CRM. If you are unaware of what your business needs between an ERP or CRM implementation. Meeting with team leaders, and stakeholders will help identify vital issues that your business has. If you find that one aspect of your current business solution is working, but you need to add something, maybe help with sales and marketing processes. You may need to implement a new CRM. However, if your organisation is struggling in multiple aspects, an ERP system may be the best option. If you are concerned that Microsoft Dynamics 365 is lacking at one point that you focus heavily on, do not stress. Dynamics 365 is a modern system which is designed to integrate with third-party applications.
Enterprise Resource Planning is used to manage the business. ERP is a system which helps in improving the efficiency of business processes.
Similar to CRM, ERP allows to quick collaboration for data throughout all departments within your organisation. When employees start entering data into the ERP system, it happens in real-time, so that everyone has access to that data. If there is a problem in any are, it will create automatic alerts so you can rectify the issue. Allowing for your departments to begin planning for issues before they become a problem.
By allowing the business to focus on the data and core functionalities, instead of the operations, ERP is providing a method to streamline business processes for your organisation.
Customer Relations Management is an approach to manage a company’s processes & interactions with current and potential customers. CRM software is implemented to help your company organise, automate and synchronise sales, as well as marketing and customer service aspects.
CRM was developed to help improve the customer experience, keeping customers happy and content is an essential aspect in maintaining loyal customers, therefore spending more money on your products. CRM is enhancing every aspect of your business processes, from identifying leads, nurturing them, and guiding them through the whole sales experience. Once you have improved customer retention, the relationship continues to build, building more confidence in your products, which encourages repeat purchases