Customer relationship management (CRM) refers to a set of integrated, data-driven software solutions that enable you to connect and do business with your customers more effectively.
A good CRM system may help you track sales leads, marketing campaigns, and pipelines while also providing actionable data. A CRM system’s three main functions are sales, service, and marketing.
There are many reasons to adopt Dynamics 365, but a strong Customer Relationship Management solution is critical in today’s competitive industry.